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More on that very sensitive subject –
It seems that I am not alone in my comments relating to some
of the lower cost OZ wines. By chance toady I read an article written by Tim Atkins in The Observer in the
UK dated Sunday 21 October, which was published after my Journal
peace on plastic and manufactured wine had been submitted to Winestar. The
article (in part read)
“Australia has had a very smooth ride
from the British press over the past decade. Some of my colleagues appear to
put their critical faculties in a deep freeze when they taste its wines. The
Old World is lambasted for being lazy, corrupt and out of touch. But all too
often Australia escapes censure.
It must be said that, in the past, there wasn't much to be critical about. Over
the last 10 years, Australia has played a key role in remoulding
the modern wine scene, providing wines that combine flavour
and concentration with value for money. In some ways, I am a child of the
Australian wine revolution. I love the place, I love the people and I love
their no-bullshit approach to wine.
So why do I feel the need to put the boot in now? The answer is that Australia
has begun to let us down. Like a spurned lover, I have begun to notice the
flaws in the object of my affections. Not so long ago, I looked forward to
tasting a line-up of basic Australian wines. These days, I approach them with a
mixture of boredom and distaste. All too often, the whites are bland and
unexciting, while the reds, if anything, are worse: confected, sweet and over-oaked. There are exceptions, but they are as rare as jokes
in a Gordon Brown budget speech.
Things aren't that much better further up the scale. Wines that used to cost
£4.99 now sell at £5.99 with no appreciable improvement in quality. Once
reliable wines in the £5-£8 bracket (the territory Australia used to dominate
with ease) have begun to lose their appeal. (Rosemount is particularly culpable
here.) And the so-called fine wines are pricing themselves out of the market.
The Australian wine industry has been,
and continues to be, plundered by drink multi-nationals that are obsessed with
short-term gain. Australian brands - the very wines that once offered
tremendous value for consumers - are being milked for profit.
The scenario may not be quite as bleak as I've suggested, but I think people
have begun to wake up and smell the oak chips. Six months ago, Australia was
poised to overtake France as the leading supplier to the UK. Since then, it has
slipped back like a tired cyclist. Australia has the winemaking talent, the
vineyards and the know-how to return to the front of the pack. But it needs to
concentrate on what it does best - making wines that we actively want to
drink.”
Whilst I don’t need a journalist in the UK
to support my comments, it is still sting to note that this wine journo was
also writing about the decline in low end wine quality, oak chips, the
coincidental mention of Rosemount wines, the large company short term profit
driven mentality; all of these points that I have made in recent times. This is
an informed outsiders opinion looking in, and if Tim is writing it, lots of UK
consumers will be agreeing with him and voting with their wallet.
There is no doubt this is a divisive issue, and one that
people obviously feel very strongly about, but it is
important that we don’t loose site of the fact that these comments relate to
some wine and some wine companies, but that does not mean all wine and all
wine companies. There are still loads of good stuff out there,
all you have to do is find it.
Keep drinking
Ric ©
Copyright © Ric Einstein 2003
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